Dan Kennedy's 10 Smart Marketing Diagnosis and Profiling Questions;

 Here is a list of questions to keep in mind when writing copy for your school.

1. How do I keep them awake at night worrying about the problems I have brought to their attention. Keep the antacids coming!
2. What are they afraid of?
3. What are they angry about? Who are they angry at?
4. Were are they in their lives? (how old are their kids, and what grades are they in?)
5. What are their top frustrations? (do their kids listen?)
6. What do they desire most?
7. Is there a built in bias as to how they make decisions? (income will often dictate this) 
8. Do they have their own language?
9. Who is selling something similar? Who is your competition? What are they offering?
10. Who else has tried to sell them and failed?

Keep this in mind as you are preparing to write your copy? Remember you MUST know who your prospective is? If you don't you won't make the sale and you will NEVER get premium tuition rates.

Much of the information in this article is from Dan Kennedy's Ulitmate Sale Letter